Since 2013, our identity has been shaped by The Guardian Service name and our recognisable winged “G” — a symbol trusted across our client base and the NHS for delivering Freedom to Speak Up services. That commitment remains unchanged.
But today, we are excited to introduce something new.
GSL represents the next chapter of our journey — a central brand dedicated to our expanding consultancy services. Built on more than a decade of experience, GSL brings together a team of open culture experts focused on delivering practical solutions, specialist insight, and meaningful organisational benchmarking.
This evolution reflects both our growth and the needs of the organisations we support:
✅ Supporting open, transparent workplace cultures
✅ Providing expert-led, actionable guidance
✅ Enabling organisations to understand and measure their progress
While The Guardian Service continues to lead our Freedom to Speak Up work, GSL creates a clear platform for broader impact, innovation, and partnership.
We’re incredibly proud of where we’ve come from — and even more excited about where we’re going.